Diploma of Business Marketing
ICHM’s standard mode of delivery is face to face with incorporated technology enhanced learning (TEL). Full TEL delivery is available to students impacted by COVID restrictions.
108399H (48 weeks)
108682E (26 weeks)
6 Core, 2 Specialisation
Diploma of Business (Marketing)
Due to the rapidly changing environment especially in the job market, the Diploma of Business (Marketing) is focusing on future-proofing graduates with the graduate qualities and learning outcomes so that they can adapt and strive in their career progression.
ICHM graduates gain a comprehensive understanding of the changing business landscape, and as a result, have outstanding career prospects with many obtaining highly sought after positions around the world.
What to Expect
Businesses are competing on a global scale for customers, employees and capital. Every day, these businesses are making choices on how their products or services create value and capture market share through their global operations.
This subject provides a broad overview of doing business globally and the cross-border considerations that impact on the operating environment in which these businesses exist. Students will have the opportunity to consider the variety of perspectives, complexities and challenges faced by businesses operating in a global economy.
Key topic areas that will be covered include frameworks and strategies for operating globally, the legal, political, economic, financial and social-cultural considerations and the ethical and sustainable practices to adhere to. Also discussed will be the technology, marketing and human resource practices currently adopted by businesses operating globally.
This subject will introduce students to the essential academic, communication and literacy skills and attitudes required for tertiary study and the professional workplace.
Key topics covered include academic writing, conducting research, referencing, preparing and delivering presentations, critical thinking, working in teams, verbal and non-verbal communication, creating a professional profile and developing resilience and emotional intelligence.
This subject will introduce students to the essential financial and accounting principles in various business functions.
The subject includes a general overview of accounting principles relating to the preparation of financial statements and covers the major finance and accounting functions. Provides an understanding of a business’s financial position, covering the theory of capital markets, investment and distribution decisions, financial risk management, and financial planning and control.
Understanding organisational behaviour, politics, dynamics and environments and how they impact on the role and legitimacy of the management function is the core of this subject.
This subject helps the individual understand the constraints they face as managers and emerging leaders and how they can develop strategies to leverage advantages and overcome constraints and barriers in their organisations. The subject also focuses on developing some of the advanced communication skills necessary in management and leadership roles, and the ability of the individual to influence others.
In addition, the subject also focuses on the development of knowledge and skills to enable students to identify, analyse and make effective decisions to resolve people-related issues in organisations, facilitate employee development, and develop and sustain effective teams in complex, diverse, and increasingly global operating environments.
This subject is an introduction to marketing and will discuss the fundamental principles of contemporary marketing such as the marketing mix, the role of the customer, marketing research and survey techniques.
The aforementioned principles of marketing are demonstrated using situations that students will encounter in their professional practice of marketing.
This subject aims to provide students with an introduction to economics as a foundation in business, focusing on micro and macroeconomics, but with an introduction to international economics. Business managers need to be aware of the economic environment in which they work, and the impact this environment has on their decision-making.
Topics such as demand and supply, fiscal and monetary policy, and international trade will be some of the issues covered.
This subject will give students the opportunity to familiarise themselves with what it means to be a consumer in the current marketplace and how the needs and wants of a consumer impacts on the development of a marketing plan. The decision-making process will also be looked at specifically in relation to what motivates consumers to make a purchase, how their attention can be captured and what needs to be done to maintain their loyalty.
This subject will explore the unique characteristics and challenges of marketing services in a competitive environment. It will build upon the marketing concepts and models introduced in MKT101 and apply them to the services sector.
Key topic areas that will be discussed include an overview of services marketing, understating the customer profile, customer relationship management, promotion and pricing strategies specific to marketing of services, customer satisfaction and its impact on value creation and the marketing of services through a crisis or service failure.