Master of International Hotel Management (SHA)

Semester 3 - Master of International Hotel Management (Swiss Hotel Association)

Core Subjects:

MIHM301 - Leadership in a Changing World 
Pre-requisite Subjects: None

Purpose of Subject:

This subject will focus on the student’s ability to interpret the challenges of balancing global political, workforce, technological and financial considerations along with personal needs in the pursuit of effective, contemporary and ethical change leadership. Through research into the use of leadership theory and the understanding of the multifaceted nature of organisational leadership, the student will synthesise complex information to develop their personal leadership portfolio for application within the international hotel environment. The student will critically analyse and reflect on the theories associated with leading change in the context of the larger hotel organisational culture.

Intended Learning Outcomes

At the conclusion of this subject the student should be able to

a)      Critically assess the strengths and weaknesses of major theories of organisational leadership and change management within the hotel context.

b)      Develop an awareness of the various constructs of leadership and their relevance to organisational effectiveness, change and sustainability.

c)      Analyse and synthesise crucial roles and positive impacts that leaders can make to organisations and their stakeholders.

d)     Develop a higher self-awareness of one’s own personality, values, attitudes and styles along with strengths and weaknesses pertinent to chosen leadership aspirations.

MIHM302 - Hospitality Business in the Global Context 
Pre-requisite Subjects: None

Purpose of Subject:

This subject will develop the specialised skills required for effective decision making in the diverse, complex and rapidly changing international hospitality business environment. Students will gain technical knowledge of the critical forces driving change in the global political, geographic and economic environments and their impact on a diverse and complex international hospitality business environment. This knowledge will enable them to identify, explain and analyse the effects different economic, political and cultural contexts have on hospitality businesses as they operate or expand offshore or face non-domestic competitors at home. The student will apply their skills to synthesise innovative solutions to complex scenarios, with a focus on the use of the multinational company structure, by using their knowledge of global competitive forces and the associated economic, political and cultural contexts.

Intended Learning Outcomes

At the conclusion of this subject the student should be able to

a)      Produce research based work demonstrating advanced understanding and critical analysis of the effect the key global competitive forces of emerging market economies, productivity challenges in established economies, the interconnectivity of the world economy and different regulatory environments have on business models in general and the hospitality business in particular.

b)      Critically analyse recent historical changes in the socio-political and geographic landscape to identify possible trends emerging in the hospitality business and use personal judgment to recognise associated business opportunities and threats.

c)      Develop insight and personal perspective on the meaning and implications of globalisation for the hospitality business sector and produce creative and critically analysed options for promoting and or limiting the effects of globalisation on the business model.

d)      Synthesise effective strategies addressing the challenge of information management and communication in the context of instantaneous information environments.

e)      Utilise specialised skills to identify and assess the opportunities available due to differences in various regulatory environments to build a multinational business structure which maximises returns by reflecting on the ethical dichotomy of profit driven and sustainability driven business models and justify their choices using appropriate business theories.

Elective Subjects:

MIHM303 - Ethics, Justice and Responsible Management in Hospitality 
Pre- requisite Subjects: None

Purpose of Subject:

This subject explores the major ethics and justice theories and applies these to an international hospitality context. Students will critically examine unethical impacts of global hospitality and challenge current norms and business practices. In the context of complex global issues, best practice leadership for social impact will be analysed. At the conclusion of this subject, students will understand and appreciate the importance of business ethics, corporate social responsibility and community engagement.

Intended Learning Outcomes

At the conclusion of this subject the student should be able to

a)      Recognise and appraise the importance of business ethics and contemporary ethical dilemmas in the hospitality business context.

b)      Examine and challenge the complexities of unethical business practice.

c)      Understand and apply concepts of justice and what it means to have a just society.

d)      Analyse and evaluate the importance and impact of community engagement in the hospitality context.

e)      Evaluate the importance of the nature of corporate citizenship and social responsibility.

f)       Reflection on the student’s own leadership style and that of others and awareness of personal moral decision making.

MIHM304 - Hospitality Property Management and Development Strategies 
Pre-requisite Subjects: None

Purpose of Subject:

This subject develops the specialised skills required to use professional judgement in the choice of property management strategy. The subject has a multidisciplinary approach integrating the legal, accounting and design aspects of developing and managing different classes of property within hospitality business structures. The student will gain advanced understanding of the application of contract law principles and contract management in complex scenarios and reflect on the risks associated with different types of leases. Students will also gain technical knowledge in the evolution and use of different types of business ownership and critically analyse the possible competitive advantages associated with complex multi-owner arrangements separating real estate, brand and management functions.

Intended Learning Outcomes

At the conclusion of this subject the student should be able to

a)      Analyse complex hospitality property management scenarios in terms of practical consequences through identifying the role and significance of different types of property, differentiating between ownership and possession and evaluating the use of different types of leases.

b)      Apply the relevant accounting standard to analyse a scenario and determine whether a non-current asset is held under a finance or operating lease and reflect on the most appropriate type of lease for different types of property in different arrangements.

c)      Critically analyse the negotiation process to determine the mere representations and terms of a contract, analyse complex scenarios to determine whether a contract exists, differentiate between different types of contracts and synthesise a simple contract given the facts in a particular case study.

d)      Identify and critically analyse the role of the manager in negotiating, executing, modifying and terminating contracts with various stakeholders such as customers, franchisors and contractors and synthesise a comprehensive Contract Management Plan to manage stakeholder’s expectations, allocate resources, mitigate risks and ensure transparent relationships.

e)      Select the most appropriate simple business structure for a particular hospitality business with reference to the advantages and disadvantages of each structure, including a discussion on franchising.

f)       Critically analyse a complex arrangement separating the ownership of the real estate, building, franchise name and management functions from the perspective of the manager’s role in effectively managing the contractual arrangements. 

MIHM305 - International Human Resource Management 
Pre-requisite Subjects: Workforce Design and Strategy (MIHM201)

Purpose of Subject:

This subject will enable the student to evaluate the contemporary environment, function and role of International Human Resource Management. Through complex analysis of foundational and contemporary theory and practice, the student will apply mechanisms specific to the international hotel industry which recognises the effective use of people as a source of competitive advantage.

Intended Learning Outcomes

At the conclusion of this subject the student should be able to

a)      Differentiate between domestic and international human resource management practices.

b)      Critically analyse IHRM theory and literature with reference to international hotel industry practice.

c)      Analyse and compare the theories of cross cultural management and their relevance to international human resource management.

d)      Evaluate the linkages between International Human Resource Management and international hotel business strategy.

MIHM306 - Managing Customer Relationships and Experiences 
Pre-requisite Subjects: MIHM104 International Hotel Services Marketing 

Purpose of Subject:

In an increasingly competitive global hospitality environment driven by rapid changes in consumer behaviour, expectations and new technologies, companies must continuously find new ways to differentiate themselves from their competition. Organisations with customer centricity at their core that build customer relationships strategically, and internationally design a holistic customer experience focusing on delivering service excellence across all customer touchpoints, are gaining competitive advantage. This subject will enable students to review, critically analyse and synthetise complex information or problems of strategic customer relationship and customer experience management principles, and apply theoretical concepts and frameworks in the hospitality industry. This subject will enable students to initiate, plan and implement strategies to improve customer interactions, service delivery and manage customer relationships more effectively.

Intended Learning Outcomes

At the conclusion of this subject the student should be able to demonstrate the following advanced knowledge and skills

a)      Identify and critically evaluate the significance of Customer Relationship Management (CRM) and Customer Experience Management (CEM) strategies, processes and systems in the context of overall hospitality business strategies and the relationship of the individual to the overall strategy of the organisation.

b)      Demonstrate a critical understanding of direct marketing theory and work collaboratively to initiate, plan and implement best practice direct marketing initiatives in the context of the hospitality industry.

c)      Work collaboratively with diverse stakeholders to critically analyse, interpret and communicate solutions for successful implementation of CRM and CEM projects.

d)      Critically analyse the nature of the customer life cycle and customer journeys in the context of hospitality businesses and communicate and implement solutions to improve customer journeys holistically.

e)      Identify, analyse and communicate complex CRM organisational issues and critically review strategies for implementation.

f)       Develop a critical understanding of the role of CRM and CEM in delivering customer value and implement best practice customer relationship knowledge to a hospitality organisation.

e)      Identify and evaluate factors that are considered in the preparation and appointment of expatriate management for new positions within the international hotel environment.