Master of International Hotel Management (SHA)

Semester 1 - Graduate Certificate In International Hotel Management

The Graduate Certificate in International Hotel Management is a six-month full-time course designed to provide opportunities for participants to develop specialised knowledge, skills and understanding to undertake lower level management positions in international hotels. Whilst the course focus is on international hotels, it also equips participants with knowledge and skills to undertake career paths in other areas of the international tourism and hospitality industry. Domestic students can undertake the course part-time.

MIHM101 - International Hotel Food and Beverage Management 
Pre-requisite Subjects: None

Purpose of Subject:

Managing food and beverage operations requires cross disciplinary skills knowledge and understanding to manage the complexities of achieving high quality outcomes for guest experiences, staff and a hotel’s reputation in an internationally competitive and changing environment. At the same time, it requires managing financial aspects (costs and revenues) specific to the food and beverage operations. This subject will enable the students to develop the knowledge and skills required for the management of food and beverage operations within competitive and changing international hotel operating environments.

Intended Learning Outcomes:

At the conclusion of this subject the student should be able to:

a)      Apply skills to identify and critically evaluate the range of food production and service systems used by the hospitality industry and their appropriateness for different food and beverage service and guest experience settings.

b)      Identify and critically analyse the internal and external factors that impact on the planning, management and control of food and beverage service operations including the professional skills and knowledge required of practitioners in providing food and beverage service to the satisfaction of guests.

c)      Demonstrate the ability to calculate, interpret and report on a range of financial activities relating to food and beverage services offered by international hotels.

d)      Identify and reflect on the importance of team work in food and beverage management and, have the capacity to effectively convey information clearly to others to optimise workplace performance.

e)      Research and evaluate the impacts of legislation within food and beverage environments and in different international locations.

Identify, analyse and critically evaluate and communicate current trends that influence food and beverage operations in the hospitality industry.

MIHM102 - International Hotel Accommodation Management 
Pre-requisite Subjects: None

Purpose of Subject:

The revenue derived from hotel accommodation is a significant contributor to the overall profitability of a hotel. Depending on the type of hotel operation, it may include (but is not limited to) the management of front office, housekeeping/hotel facilities, security and engineering. Managing accommodation requires cross disciplinary skills, knowledge and understanding to navigate the complexities of achieving high quality outcomes for guest experiences, staff and a hotel’s reputation in an internationally competitive and changing environment. At the same time, it requires managing all financial aspects (costs and revenues) specific to its accommodation departments in close cooperation with all other hotel areas.

This subject will enable the student to develop the knowledge, skills and understanding of managing accommodation and related hotel areas within competitive and changing international hotel operating environments.

Intended Learning Outcomes:

At the conclusion of this subject the student should be able to

a)      Apply skills to identify, critically review and evaluate the implications of contemporary trends in international accommodation offerings, their impact on the customer experience and make well-developed judgements to establish the means of adapting and responding to them.

b)      Apply specialised, complex knowledge and skills to identify, evaluate, examine and develop key resources, functions and related performance measures for the successful management of accommodation in international hotels and, critically review the influence on the overall business of a hotel.

c)      Apply knowledge and skills to calculate, understand, analyse and report on a range of financial activities relating to a hotel’s accommodation product and services and successfully communicate resulting ideas, strategies and solutions to a variety of internal and external stakeholders.

d)      Apply specialised knowledge in understanding and evaluating the impact of sustainability on accommodation management, successfully communicate resulting approaches with a variety of internal and external stakeholders and consolidate and synthesise the means of adapting in collaboration with all hotel areas.

e)      Apply specialised and interdisciplinary knowledge to describe, examine and critically evaluate how legislation impacts on accommodation management in international hotels and successfully communicate strategies to a variety of internal and external stakeholders.

Apply knowledge and understanding in recognising the nature and pace of change within international accommodation offerings to develop and communicate ideas, strategies, plans and solutions for managing accommodation within those environments to a variety of internal and external stakeholders.

MIHM103 - Hospitality Management Accounting

Purpose of Subject:

This subject will enable the student to develop an understanding of key financial and operational performance indicators, central to ensuring the current and future profitability of international hospitality business. Students will develop a range of technical skills to measure financial performance which include budgeting, forecasting and cost control. Demonstration of the ability to analyse, synthesise and communicate key aspects of financial accounting into professional practices is a core outcome of this subject.

Intended Learning Outcomes:

At the conclusion of this subject the student should be able to

a)      Demonstrate the setting of forecasts (flexible budgets) and operational budgets within hospitality businesses.

b)      Analyse and synthesise knowledge of the strategic and behavioural aspects and impacts of budget setting and operational performance measures.

c)      Demonstrate the ability to calculate, interpret and provide solutions on a range of complex financial decisions, outcomes and measures suitable for evaluating financial performance.

d)      Critically appraise comparative statements, and evaluate and report on performance in the hospitality context by identifying and employing a range of financial techniques.

e)      Evaluate and analyse the concept of benchmarking key hospitality related performance indicators in managing financial performance.

f)       Describe, apply and report on capital investment appraisal techniques to evaluate and interpret investments and apply the techniques and application of present value and future value cash flows to financial decision making.

Identify, evaluate and report on the implications of the use of the range of debt/equity funding structures in the hospitality sector.

MIHM104 - International Hotel Services Marketing
Pre-requisite Subjects: None

Purpose of Subject:

This subject will enable the student to investigate and critically evaluate the theory underpinning International Services Marketing. Students will examine the global, social, cultural, commercial, ethical and technological influences and models of consumer behaviour that form the service and product expectations of international hotel guests. The student will examine the significance of the strategies and implications of contemporary services marketing including Customer Relationship Marketing, complaint and service recovery, pricing strategies, consumer strategies, loyalty and retention, target market profitability, competitive analysis, benchmarking and brand differentiation, sales force strategy, information technology and communications, balancing capacity and demand and monitoring consumer buying patterns and behaviours.

On completion of this unit, students will demonstrate a managerially-relevant approach and ability to understand the successful marketing of services and delivery of customer service as critical elements in the development of guest expectations and building customer experiences.

Intended Learning Outcomes:

At the conclusion of this subject the student should be able to:

a)      Critically evaluate the marketing environment (global, social, technological, commercial, ethical and cultural influences, etc.) that impact managers responsible for the monitoring and evaluation of international hotel guest expectations.

b)      Analyse how guest expectations evolve with the impact and convenience of international travel, modern communication trends and the competitive availability of hospitality brands, products, experiences and services.

c)      Undertake a comprehensive investigation and develop discussions on issues and concerns relating to consumer buying decisions and brand loyalty within the competitive tourism marketplace.

d)      Analyse and reflect on how international hotel marketers assist in the management of various styles of service operations for target markets.

e)      Critically evaluate contemporary hospitality related consumer consumption and behaviour and the implications for changing hospitality guest’s purchase and service expectations.

Investigate and demonstrate how Services Marketing Managers evaluate current and new consumer behaviour models, including the characteristics of internet consumers and the role of the internet in shaping guest expectations and the marketing mix.