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Accor has appointed graduate Lucas Demetrescu as Food & Beverage Vice President for France and Southern Europe - covering Italy, Spain, Portugal and Greece.
With this appointment as Food & Beverage Vice President Midscale & Economy properties for Accor, graduate Lucas Demetrescu holds one of the most senior Food & Beverage positions for ICHM alumni in any hotel chain.
Lucas comes to the position after six years at the helm of the Food & Beverage sector of budget hotels and midscale properties for South America, based in Brazil.
The new position means a return to France, where he will report to Jean-Charles Delgado, Accor’s Chief Operating Officer of Southern European countries - and all Food & Beverage teams for economy and midscale hotels will report to him. The region contains 1200 hotels in France and a total of 1800 properties with the southern Europe region.
Lucas will be based in Accor’s French headquarters, in Paris.
Lucas’ industry placements while at ICHM (1998–2000) were at Hotel du Rhône in Geneva, Switzerland and Sheraton Mofarrej in São Paulo, Brazil.
After graduating he went straight to work as Bars & Restaurants Manager for Breezes SuperClubs Costa do Sauípe–Bahia Brazil, an all-inclusive beach resort with six bars and five restaurants.
He made the move from Brazil to France and worked in restaurants and banqueting while keeping his eye out for jobs in Hotel Management.
And when he was appointed Food & Beverage Assistant Manager at Sofitel Paris CDG Airport, where he advanced to Director of Food & Beverage, his career with Accor was up and running. Martinique followed, where he was Operations Manager of Sofitel Bakoua Martinique, a French Caribbean resort destination. He then went to Cuba, as General Manager at Mercure Cuatro Palmas in Varadero.
Back in France, he was Operations Manager in a 700-room ibis in Paris, before returning to Brazil where he has been Acting Food & Beverage Coordinator for ibis South America (170 hotels).
Lucas says the quality of the classes and lecturers at ICHM and the Adelaide and Australian lifestyle were incredible . . . ‘a great experience’.
‘ICHM, as an international program, helped me get to know and open my mind to various cultures, especially from the Asia-Pacific basin. However, the most important component for me is the partnership with the internationally recognised Swiss Hotel Association.
‘ICHM has always been at the point of innovation with the structure of its program of placements in between semesters, and it’s a creativity that has been imprinted in my way of imagining solutions in my jobs’, he says.
With his new role, Lucas is achieving a long-held ambition to assume a Food & Beverage leadership position within a global brand.
His advice to students: ‘First, get to know Australians while in Adelaide, learn about the culture and enjoy South Australian wines. Never wait for someone to get you a great placement, count on your own attitude and ask 10, 20, 50 hotels if needed, but find yourself an exceptional destination out of Australia at least once. And, finally, love what you do, keep it simple and never lose touch with your clients, friends and family.’