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20.09.19 | ICHM Graduate Story

In Writing

Based in Los Angeles with a business as a calligrapher and lettering artist, graduate Kylie Yoshida’s career has taken some interesting turns.

With a first client like French fashion house Louis Vuitton and another the creative studio and stationery press Lotus & Ash, graduate Kylie Yoshida can truly lay claim to the title of ‘creative entrepreneur’. 

‘It’s so different and challenging: you’re the artist, and also the business manager, bookkeeper, and the public relations and marketing team.

‘It’s a good thing I acquired prestige customer etiquette at ICHM and from Singapore Airlines’, where she worked from 2013 to 2016.

‘I was first drawn to the idea of the airline industry while studying Human Resources in my degree year at ICHM, where we undertook a case study of an airline.

‘I think subconsciously that made me want to seriously pursue a career in that field as I knew the knowledge I had gained would apply’, says Kylie. 

She went on to be Museum Ambassador and Administrative Assistant at the University of California associated Hammer Museum (2017–2018), an art museum and cultural centre in Los Angeles known for its artist-centric and progressive array of exhibitions and public programs. 

There, she took part in two-to-three exhibition turnarounds, and worked multiple summer concerts, and gala and fundraising events.

‘If not for the Hammer, I would never have learnt that Los Angeles is such a cultural city filled with art and artists who are acknowledged, appreciated and respected. 

‘The Hammer also subtly influenced my perception and knowledge of art, with calligraphy as another form’, she says.

Kylie went on to establish her business as a calligrapher and lettering artist in March 2019.

Kylie came to ICHM from ICHM-YTL in 2011 for her degree year and describes her 18 months at the college as one of the most positive and eye-opening experiences of her life.

‘It was a whole new education experience for me, and from day one we were drilled in ICHM’s Network, network, network! catchphrase, which really stuck with me for every stage in my career.

‘My business relies heavily on word-of-mouth recommendations and connecting with the right people, so networking is crucial. I attend events (even if it intimidates me), I talk to everyone, I tell them who I am and what I do, and I put my best self out there and you just never know’, she says. 

Lotus & Ash continues as a client, with Kylie commissioned for calligraphy projects, such as menus, table numbers and envelopes for weddings.

Kylie recommends ICHM to any YTL-ICHM student who is offered the opportunity.

‘I had always wanted to study abroad so ICHM was a no brainer for me for my degree year because of the affiliation. 

‘I loved every moment of being in Adelaide, which has a charm like no other city. At ICHM I made friends from around the world, many of whom I was fortunate enough to visit during my work trips with Singapore Airlines, including Amsterdam, Melbourne, Brisbane, Shanghai, Singapore and, of course, Adelaide’, she says.

Kylie’s placements while at ICHM were in Malaysia, at the Ritz-Carlton and JW Marriott in Kuala Lumpur and the Majestic Malacca.