The ICHM course of “One Program, Two Degree” has been specially designed to give its graduates the competitive edge in the international hospitality environment. Comprised of a Bachelor of Business (Hospitality Management) and the first Bachelor of International Hotel Management (Swiss Hotel Association), this unique program is aimed at those students who want to excel in this vibrant and ever expanding industry. Following you will find the subjects for each year of study; starting from Year 1 which introduces students to basic hospitality operations and an introduction to business, right through to Year 2 and 3 that introduce supervisory level concepts and applied business management subjects, and finally Year 4, where students focus on the international hotel environment from a strategic management perspective as well as utilising a variety of electives to pursue particular areas of interest.
 
Year 1 Subjects (view subject descriptors)
 

• Applied Business Communications
• Career Development 1
• The Contemporary Hospitality and Tourism Industry
• Culinary Techniques and Standards
• Delivering Guest Services (Practicum)
• Food and Beverage Service Standards
• Hospitality Business Software Applications
• Introduction to Budgets and Financial Performance
• Rooms Division Service Standards
• Sales and Marketing for Hospitality Businesses

 
Year 2 Subjects (view subject descriptors)
 

• Career Development 2
• Creating the Guest Experience
• E-Marketing and Distribution
• Hospitality Operational Planning and Control
• Human Resource Management
• Measuring Finance and Operational Performance
• Professional Wine Studies
• Property, Safety and Security Management
• Supervising Culinary Operations
• Supervising Rooms Division Service Standards

 
Year 3 Subjects (view subject descriptors)
 

• Career Development 3
• The Changing Economic Environment
• Customer Relationship Management
• Managing Business Financial Performance
• Managing Business Information
• Managing Food and Beverage Operations
• Managing Productivity Through People
• Managing Rooms Division Operations
• Sustainable Hospitality Environments

 
Year 4 Subjects (view subject descriptors)
 

Core Subjects

• Corporate Social Responsibility and Community Engagement
• International Hospitality Revenue Management
• International Hotel Brand Management
• Managing International Business Strategy
• Managing International Guest Expectations
   

Elective Subjects* (select three)

• Art, Design and Theatre in International Hotels
• Entrepreneurship
• Gastronomy
• Hospitality and Tourism Industry International Development
• International Hotel Research Project
• International Wine
• Management of Functions and Events
• Managing Hospitality Technology
• Research Methods for Managers